CUPRA

ABECEDARIO

Cupra x Rosalía was film directed by Manson and the post-production was taken care of by Bliss.
The piece narrated the abecedary where each letter recreated themes surrounding the Cupra environment and cars, we were approached to take part in different shots, creating CG environments and simulations to better represent each concept.

Barcelona was represented by a living mosaic, like Gaudi's sculptures in the Park Guell.
Electric cars were shown with a lightning bolt traveling through the car internals.
The letter F was used to represent the Formentor model, also a flash forward to the future by surrounding the new model Tavascan in outer space and traveling through a nebula.
A tulip breaking free of a metal cable tie was used to show the unstoppable nature of the car.

CREDITS

Client - CUPRA
Agency - & Rosas
Production - Canada
Director - Manson
 
Creative Studio: BLISS
Executive Creative Director: Gerardo del Hierro
Executive Producer: Maria Soler Chopo
Production Coordinator: Albert Peker
Lettering: Arantxa Gil, Martí Carós
3D Artists: VOID N LOGIC, Lucas Céspedes, Bernat Martínez, Adrián Dooran, Mike Fernández, Dejair Abati
Illustrators: Valentí de Haro, Claudia Duran, Godstime Ojinmah
Animation 2D/ Cel Pablo Navarro, Toni Sala
Cleanup 2D: Pau Anglada, Ezequiel Cruz
Motion Graphics: Hugo Basism, Carlos Fernández
Compositing: David Gómez

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